Your professional bio is the most important piece of writing that you will ever have to prepare.
It may be bold to say that your professional bio is the most important thing you will ever have to write. But I stand by that statement. Here’s why:
1. We all need a professional bio to get jobs, to get clients, to get business, or to get noticed.
2. We all use them on social media, for business, on our websites, and even for personal interests or volunteer work.
3. Businesses, organizations, and potential clients of every kind and size look at them. They use them to get an idea of who you are on a more personal level than the list of jobs you write down on a resume.
Professional bios are the best way to explain to others who you are and what you do.
Simply put, professional bios are necessary for any public platform where we have to explain to others who we are and what we do. This applies no matter whether you are self- employed, part of a large corporation, or volunteer for a non-profit organization. It is even a great idea to prepare one for your personal and volunteer work. Chances are that you are doing something where you are putting yourself out there on the world wide web.
This is why it is imperative that you present a professional, approachable appearance both visually and in writing. I’m a great example of this as I am a self-employed, “solopreneur, yet I have worked on my professional bio regularly. I constantly tweak it and update it as necessary, to make sure it is succinct, compelling, current, and professional looking.
But I already have a resume so why do I need a professional bio?
I know some of you may be thinking, “But I already have a resume that lists all my work experience. Why do I need a professional bio?”
A professional bio is very different from a resume and has a different purpose.
For sure, a bio will include some of your relevant experience that highlights why you are an expert in your field. However, a bio is your chance to make your personality really shine. Rather than a dry listing of your jobs and educational experience, a professional bio can show a fun, more human side to yourself. It is a great way to connect with others on an emotional level. By engaging people this way, they will want to find out more information about you. You can then direct them to your resume, website, or your social media page to learn more about who you really are.
There is a saying out there in the business world that “people do business with people they know, like, and trust.” (I have no idea who said this first, but I know I have heard some version of this statement often in my business endeavors). Your professional bio is your chance to build that trust and likeability with the reader.